This project is a rebrand for CACHE, a local arts organization in Northwest Arkansas that supports exhibitions, performing arts, and collaboration among local creatives.
The objective was to modernize the brand while preserving its community-centered identity. I developed a clean, contemporary sans-serif wordmark and created an abstract “C” logo that subtly resembles a painter’s palette symbolizing creativity, collaboration, and artistic expression. The visual identity is designed to feel approachable, artistic, and community-driven.
To extend the brand system, I created mockups including business cards, tote bags, notebooks, and pencil cases—items that reflect the organization’s creative audience. I also developed the slogan “Make. Move. Matter.” to capture CACHE’s mission of inspiring artists to create work that has impact.
