This project explores product advertising through a visually dynamic magazine ad for M&M’s, centered on the idea of value and shareability. The concept highlights the “two servings” feature by showing a bag of M&M’s suspended mid-air, bursting open as the candies spill outward. The motion and abundance reinforce the headline, “Two Servings in One,” creating a playful yet impactful visual message.
To achieve this effect, I combined practical photography with digital compositing. The bag was physically staged and supported, then edited out in post-production. I captured multiple images of M&M’s in motion and layered them in Photoshop to build a fuller, more energetic composition. The final result blends real-world elements with digital editing to create a polished, engaging advertisement.
