As the Social Media and Design Chair for Tau Sigma, a transfer student honor society, I made the creative direction and visual execution for our annual "Meet the Executives" digital campaign. The objective was to introduce our leadership team to the campus community while maintaining a cohesive, professional, and welcoming brand identity.
Drawing from my own experience as a transfer student, I designed a multi-platform promotional series that highlighted each executive's background, their previous academic institutions, and their personal favorite aspects of our current university.
Instagram: https://www.instagram.com/uarktausigma/
This project features the official promotional poster designed for a collaborative campus community service event between the Tau Sigma National Transfer Student Honor Society and Forgotten Paws, a local animal rescue in Springdale, Arkansas. The primary objective was to drive student volunteer turnout by presenting event logistics with clear visual hierarchy and an approachable aesthetic.
The visual direction centers around a bold, heart-shaped photo frame that features the rescue dogs, instantly connecting the viewer to the cause. I selected a modern sans-serif typeface to establish a strong typographic hierarchy, paired with a soft cream background and strategic pops of warm coral orange and deep navy blue to draw the eye to actionable details.
